They want to allow someone to give a "minekey" as a proxy for a relationship. This could be considered equivalent to a capability. The minekey can be revoked at any time, which is a pretty good method of control. They don't try to solve covert channels, nor do they try to build in DRM.
Doc Searls talks about VRM as a way to counteract the mining of our data, and that approach along with the efforts of others, seems to be yielding fruit like this, and in other areas.
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